This week was all about switching between very different brand worlds. The Hood and Katana lean into a grungy, raw aesthetic, less about perfection and more about attitude, texture, and edge. On the other hand, The Fatty Bao is fun, bold, and playful, where the focus shifts to creating something lively and expressive without overdoing it. Moving between these styles has been interesting. It really comes down to understanding the tone of each brand and adapting accordingly. Also, seeing my reels go live has been a mixed experience. Some perform really well, while others don’t land the same way. It’s exciting but also a little confusing at times.